|
Marketing
"It Doesn't Cost Any More to Think Globally" |
Marketing
Sell your words and pictures again and again on
a global scale via bulletproof marketing campaigns.
 Being a great writer and photographer isn’t much use if you aren’t marketing your work effectively. Marketing needn’t be a chore. It can be exciting, but you must institute a definite marketing plan, systematically offering multiple article ideas to multiple publications, simultaneously.
You will need to keep coming up with new ideas, consolidate your current article packages and keep revising archival material, all in the name of maximising article sales. You should also be selling to many overseas markets, across a broad spectrum of non-competing titles.
In this session we will explore the manifold possibilities to get your work ‘out there’! And the choice is truly staggering. From webzines to top-quality international periodicals, the scope for getting published has never been better.
The focus here is firmly on becoming published internationally as well as within your local catchment area - and the benefits that can bring.
It doesn't cost any more to think globally - and we are happy to show you how, as well as sharing with you our database of over 1000 global magazine and newspaper Editors.
Information includes:
- How to get the most from each article you write; making multiple submissions - GLOBALLY
- Protecting your interests when selling rights
- Syndicating your work
- Marketing to international audiences
- Working with translators
- Marketing via the internet
- Keeping track of your submissions
| >>> Main Sub-Headings in Marketing are as follows: |
MARKETING TO PUBLICATIONS
SUBMITTING MULTIPLE QUERY LETTERS
MAXIMISING WRITING AND PHOTO OPPORTUNITIES WHILE ON ASSIGNMENT
WRITING MULTIPLE SPIN-OFFS
RE-WRITING/ABBREVIATING/EXTENDING ARTICLES
WHY YOU MIGHT NEED TO RE-WRITE
FINDING FOREIGN PUBLICATIONS
BREAKING THE ICE: MAKE IT A BIG ONE FIRST!
INTERNATIONAL MARKETING
FOREIGN LANGUAGE SALES
WORKING WITH TRANSLATORS
COPYRIGHT ISSUES
STOCK PHOTOGRAPHY MARKETS
USING THE NET
THE MYTH OF THE STARVING ARTIST
YOUR PRODUCT RANGE
EXAMPLE OF AN INVOICE
SHOW US THE MONEY!
PAYMENTS OVERSEAS
HELP STOP EDITOR'S BLOCK!
OUTCOMES FOR STUDENTS: MARKETING:
This session is devoted to revealing how to get published - GLOBALLY. Marketing information will reveal how to make multiple submissions to multiple titles simultaneously, thus maximising the freelancer's impact in the marketplace.
The second half of session five will focus on how to keep the freelance house in order: how to keep a track of submissions, query letters, who's buying and who's not and how to keep a cool financial head. For many freelancers, this is the headache without any apparent solution. Undeniably, the spoils of freelance writing/photography can be sporadic, erratic, and insane, But with a little organisation, one can certainly eliminate most of the uncertainties and even begin to see some sense in the emerging patterns of freelancing.
Finally, we will talk about lead times, payments (and how to chase them!); the benefits/ drawbacks of maintaining offshore bank accounts and above all, the need to keep focused
and hopeful even in the midst of the most frightful chaos.
|
We want your decision to study with us to be risk-free and worry-free.