EXTENSION COURSES: Writing and Communication

  THE COMPLETE TRAVEL WRITER

 

Summer 2004

Jan 19-23 10am - 12 noon
Jan 19-23 6pm - 8pm

Combine your travel experiences with your creative flair and get published as a travel writer! Learn how to create and market travel articles and photos to magazines, newspapers and guidebooks world-wide. Essential instruction on writing, photography, tempting sponsors and developing marketing campaigns will be covered.

LEARNING OUTCOMES
By the end of the course, students will be able to:

1. Construct targeted and tempting Editorial query letters and full article submissions
2. Recognise the differing photographic requirements of any given publication, and formulate strategies for providing images to suit a wide variety of print media formats
3. Submit sponsorship proposals to tourism operators and tourism authorities in order to secure assisted air travel and ground arrangements
4. Appreciate how to sell article packages repeatedly on a global scale

COURSE OUTLINE
Session One:
Writing - Getting started, writing structure and pre-trip research
Session Two:
Writing - Angles, query letters, presentation and how to approach Editors
Session Three:
Photography - Shooting for the print media. (Conventional and digital).
Session Four:
Sponsorship - How to secure assisted air travel and ground arrangements by offering tempting sponsorship proposals.
Session Five:
Marketing - How to sell your words and pictures again and again on a global scale via marketing campaigns.
   
Contacts and Enrolments: Nigel Carrington - Course Coordinator, UWA Extension
The University of Western Australia, 35 Stirling Highway, CRAWLEY WA 6009
Tel: 61+8+9380 2433 Direct line 61+8+9380 2579
Fax: 61+8+93801066
ncarring@cyllene.uwa.edu.au
UWA Extension Home Page: www.extension.uwa.edu.au

Contacts and Enrolments: You can enrol by phone during weekdays from 8.45am - 5.15pm, call
(08) 9380 2433, alternatively mail or fax (08) 9380 1066 your enrolment with cheque or Bank/Master/Visa card number to: UWA Extension, The University of Western Australia, Nedlands 6907. Cheques payable to:
The University of Western Australia - Extension.

UWA Extension Email: extension@uwa.edu.au



   
  LECTURER PROFILE
 
 
  STEPHEN ROTHWELL
   
 

Stephen Rothwell had his first taste of world travel at the tender age of four, on a cruise from England to Australia. He has been hooked ever since. His penchant for extended stays abroad was a perfect launching pad for a travel writing career, which began in April 1992 after a lengthy paragliding foray through South East Asia. Initially he wrote destination-oriented and technical articles about free flying and sailing for specialized consumer magazines, but broadened his scope to cover travel articles that were aimed squarely at newspaper and magazine travel sections, as well as a wide variety of feature articles on subjects as varied as ecology, sport, technology, aviation, health and finance. Stephen's articles have been published in 27 titles worldwide in such titles as FHM, Tatler and Gourmet Traveller. His overseas assignments have taken him to locations as far-flung as Russia's Kamchatka Peninsula, Scandinavia, Antarctica and great cities from Mumbai to Moscow.

Through extensive research and relentless information-gathering from print media and travel industry professionals, Stephen has developed a system of working that gives equal weight to the four key elements of freelance travel journalism: "

WRITING - "HAVE SOMETHING TO WRITE HOME ABOUT"

PHOTOGRAPHY - "SUM UP THE ESSENCE OF A PLACE"

SPONSORSHIP - "HE WHO LIVES WITHIN HIS MEANS HAS NO IMAGINATION"

MARKETING - "IT DOESN'T COST ANY MORE TO THINK GLOBALLY"

Stephen's holistic approach to teaching travel journalism affords students a comprehensive insight into the field, and the best prospects for success. Many graduates of his course have gone on to become successful travel writers in their own right.

 
 
 

MAXIMUM ENROLMENTS: 25